There are No Overnight Sensations Here

Like every industry, everybody wants immediate results. If I spend this much, how much will I get back, and when? Well, social media doesn’t really play by those rules. The foundational strength of social networking is TRUST. Trust takes time, effort, patience. Establishing trust in social media takes listening, participating, and sharing. Do it well, do it right, and you’ll see some movement in as little as six months time. In this “now next sooner” industry, 6 months wait-time is a tough sell. Unfortunate, because the results will definitely be worth the wait. (ED. NOTE: Worse, not investing the time today will be the death of your brand ultimately. Promise.) Beth Kanter did a great job of explaining exactly how much time it takes to “do” social media.