Honestly, I never would have believed that intangible goods could make a splash in today's market, not beyond 8 year olds anyway. But right now virtual goods are a $1.5B market, with guestimates taking it to $7B by 2010 (yes, that's a B). So go ahead and plant a lil green patch, hatch an egg, send a hug, whatever. Enjoy those random acts of kindness with abandon. Because the really good ones are going to cost you. Just ask Marta Kagan.
16 September 2008
We Are Living in an Immaterial World
Honestly, I never would have believed that intangible goods could make a splash in today's market, not beyond 8 year olds anyway. But right now virtual goods are a $1.5B market, with guestimates taking it to $7B by 2010 (yes, that's a B). So go ahead and plant a lil green patch, hatch an egg, send a hug, whatever. Enjoy those random acts of kindness with abandon. Because the really good ones are going to cost you. Just ask Marta Kagan.
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